Mar's and "Made to Order" Candy

An interesting article regarding a product as mass produced as they get, candy, going custom, and offering customers the "Status Story" mentioned in the previous post.

We visited the M&M’S production facility in Hackettstown, N.J., where manufacturing follows the divergent paths of old and new. On the one hand is the continued commitment to the dedicated mass-production lines that have served Mars and its powerhouse stable of brands for decades. On the other is a newfound excitement about extremely short-run, rapid-changeover production of personalized, made-to-order “special occasion” products.

Link