Thus, as national brands are increasingly unable to tell a one-size-fits-all story to the masses, it is then up to the customer to tell those stories to sell that brand... Trendwatching.com calls these personal accounts status stories.This idea has been around for some time regarding such things as vacations (exclusive destinations, adventure travel, unique destinations), but more and more products themselves will need to convey stories. The implications for manufacturers are vast. The traditional product life cycle will lose importance as a whole range of products will be small-run, individualized products, made by nimble manufacturers with a wide range of capabilities who are able to quickly and easily fabricate designs from napkin sketches to CAD models.
The infrastructure behind these abilities is here, it's cheaper and easier to run than ever before; $15,000 gets you an easy to run cabinet laser and you can fabricate just about anything over at Ponoko.com.
From Trendwatching.com
Interesting side effect: consumers moving away from familiar, trusted mass brands may soon find themselves truly addicted to everything niche. Consider this statement by the ever-inspiring Chris Anderson: “We equate mass market with quality and demand, when in fact it often just represents familiarity, savvy advertising and broad if somewhat shallow appeal. What do we really want? We're only just discovering, but it clearly starts with more.”Link to cooltownstudios.com
Link to trendwatching.com page on status stories.
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